Privacy policy

THE BIOLOUVE PRIVACY POLICY

At Biolouve, your privacy matters. We are committed to protecting the personal information you share with us and maintaining your trust by handling your data transparently, lawfully, and securely. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you:

· Visit our website (www.biolouve.com)

· Engage with us on social media

· Subscribe to our newsletters

· Complete our wellness quiz

· Purchase our feminine hygiene products

California residents may access the Notice of Collection of Personal Information and Privacy Policy, which includes information and rights required under the California Consumer Privacy Act (CCPA), through the link provided here. Residents of Virginia, Colorado, Utah, and Connecticut may access the State Privacy Policy and Notice with information and rights required under their respective state laws, to the extent applicable, by scrolling down.

Updates to This Privacy Policy
We may change or update this Privacy Policy from time to time by posting the revised version on our Site, including the effective date of the update. By accessing the Site after these changes, you accept the revised Policy to the fullest extent permitted by applicable law. Please periodically check this Policy and the Services for any updates.

WHAT WE COLLECT

We collect information from you in several ways. Some of this information may be considered “Personal Information” under applicable laws. For purposes of this Policy, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

information that can reasonably be used to identify you or your household. This includes:

· Identifiers: Name, mailing address, email address, phone number

· Account details: Login credentials, preferences, purchase history

· Payment data: Payment card details processed via third-party vendors (we do not retain this information)

· Voluntary health data: Information you choose to share with us via customer service channels or any quizzes (e.g., menstrual health, skin sensitivity)

· Social media profile data: Information when you log in or interact with us through platforms like Facebook and Instagram

Personal Information does not include publicly available information or information that is de-identified or aggregated.

We do not require you to provide sensitive categories of data, such as health information. However, in your interactions with us (e.g., through customer service or quiz responses), you may voluntarily share sensitive Personal Information about your age, race, gender or ethnicity, health, or medical concerns. If you choose to share this information, you consent to its collection and use by us and our service providers for the purposes for which you provided it (e.g., to answer inquiries, resolve complaints, process refunds, or suggest products).

We collect and process Personal Information in the following ways:

· When you voluntarily provide it (e.g., via email, our Site’s “Join Our Mailing List” features, social media, or quiz responses)

· When you communicate with us about our Products or Services

· When you place an order or purchase our Products or Services

· Through automated means on our Site (e.g., “cookies,” web beacons, pixels, and similar technologies that track your online activity and Site use)

· Through information from third-party vendors who analyze your usage of our Site, such as Google Analytics

By accessing our Site or social media pages, submitting Personal Information, purchasing our Products, using our online services, joining our loyalty program, completing a quiz, creating an account, or signing up for our newsletter or SMS services, you consent to the collection, use, sharing, and disclosure of your Personal Information as described in this Privacy Notice, which may be updated from time to time.

Automated Collection of Personal Information

In addition to the Personal Information you voluntarily provide, we and our third-party service providers and advertisers may use a variety of technologies to automatically collect certain usage information whenever you visit or interact with our Site. This information may include:

· IP address

· Device type or client/user identifier

· Device advertising IDs

· Browser type/identifier

· Operating system

· Pages visited

· Web pages you have viewed

· Other similar information

This automated collection helps us understand how you use our Site and improve your experience.

Cookies and Other Tracking Technologies

Cookies
Our Site uses “cookies” and similar technologies. Cookies are small text files sent to your computer or device each time you visit our Site, unique to your browser or device. Cookies make browsing easier by saving your preferences, improving your next visit to our Site, or keeping track of your shopping cart items.

We use first-party cookies and work with third parties that use third-party cookies or other tracking technologies to gather information about your website activity and to provide you with advertising. Third parties may also use these cookies to collect information when you visit their websites for their own business purposes.

Cookies help us understand which areas of our Site are useful and which need improvement. We use information from cookies and other tracking technologies (e.g., pixels, web beacons) to enhance and customize your browsing experience, perform analytics and metrics on your Site visits (such as visit duration, referral source, and pages viewed), and market our products to you. Some cookies are necessary for the Site to function properly or to enhance its performance and functionality.

By using our Site, you consent to the use of all cookies and tracking technologies. You can manage cookie preferences by adjusting your browser settings. Please consult your browser’s documentation for details on how to do this. However, disabling essential or functional cookies may impact how the Site functions or reduce its performance.

We may set cookies ourselves or work with third parties to do so. For example, our e-commerce and web hosting providers may use cookies to collect information about how you use our Site.

Cookies we use can be either persistent or temporary (session):

· Persistent cookies save user preferences for future browsing sessions and remain valid until they expire or are deleted by you.

· Temporary (session) cookies expire when you close your browser at the end of your session.

Tracking Technologies (e.g., Pixels, Beacons)
We, our service providers, and third-party advertisers may use pixels or beacons on the Site to count how many users visit certain pages or content, gather analytics and metrics about your Site visits, and serve you targeted advertising.

Third-Party Technology
We may use the automated collection of Personal Information to enhance our marketing programs and content, and to target advertisements to you. However, we do not control and are not responsible for third-party tracking technologies that may operate on our Site. These third parties may track your activity across different websites and serve you content accordingly. By using our Site, you consent to potentially encountering these third-party tracking technologies.

Third-Party Advertisers
Third-party vendors, including Google and Facebook, use cookies and other technologies to serve ads based on your visits to our Site. These third-party cookies allow advertisers to serve ads tailored to your previous activity on our Site and elsewhere on the Internet. These technologies may link your other online activities to your interactions with our Site for advertising purposes.
You can opt out of the use of third-party cookies by visiting the Google Ad and Content Network privacy policy or adjusting your browser settings.

How We May Use Information About You
We collect and use Personal Information for the legitimate business purposes of THP. These purposes include:

· Providing you with our Products or Services

· Fulfilling the purpose for which you shared your Personal Information

· Communicating with you

· Processing your orders

· Performing a contract with you

· Marketing our Products or Services

· Managing accounts, payment, and shipping

· Improving the functionality and effectiveness of our websites

· Protecting the security of our website

· Preventing fraud

· Complying with applicable laws, rules, and regulations

For example, we may use your email address to communicate with you and to provide advertising for our Products and Services.

Who Do We Disclose or Share Your Personal Information With
We do not sell your Personal Information to third parties.

In some instances, we may engage other companies and individuals to perform services on our behalf as service providers or contractors. This may include information technology and software providers, shipping or direct mail organizations, credit and debit card processing companies, and e-commerce and web hosting platforms. These organizations may be granted access to your Personal Information as needed to perform their services. Biolouve requires its service providers to maintain the privacy and security of your Personal Information.

We may also share your Personal Information with third-party advertisers for marketing purposes. For example, we may disclose your email address to third parties who provide marketing services on our behalf, such as compiling lookalike audiences for targeted advertising. Your email address will not be used by these third parties to send you advertisements directly.

We may disclose any information, including Personal Information, if we determine it is necessary to:

· Comply with applicable laws, regulations, legal processes, or governmental requests

· Protect ourselves from fraudulent or illegal activities

· Defend against legal claims

How We Safeguard Your Personal Information
We are committed to maintaining the security of your Personal Information in compliance with applicable laws and our policies. We take commercially reasonable steps to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

How Long We Store Your Personal Information
We do not retain your Personal Information longer than necessary to fulfill the business purposes for which it was collected or to comply with applicable legal or regulatory requirements. Personal Information will be maintained for at least the minimum retention period specified in Biolouve’s records retention schedules.

Your Rights and Choices Regarding Your Personal Information
You have choices regarding how we use your Personal Information for communications and marketing. You can opt out of future marketing communications at any time by:

· Using the unsubscribe function in our emails or marketing messages; or

· Contacting us as described in the “How to contact us” section below.

Additionally, you can adjust your privacy preferences through your browser or device settings, such as disabling cookies or managing location-sharing permissions. For example, check the privacy settings in Google Chrome or the location-sharing options on your mobile device.

Children’s Privacy
Our Site is not intended for use by children under 13 years of age. No one under the age of 13 may provide any information to us through the Site. We do not knowingly collect or use Personal Information from children under 13. If you are under 13, please do not access, use, or provide any information on the Site or through any of its features.
If we learn that we have collected or received Personal Information from a child under 13 without verified parental consent, we will delete that information. If you believe we might have information from or about a child under 13, please contact us.

Links to Other Websites and Services
The Site may contain links to other websites not operated by us. We have no control over how these websites may collect your information and are not responsible for the practices, policies, or security measures of those websites. We recommend reviewing the privacy notices of any other websites before submitting your information to them.

Do Not Track Signals and Global Privacy Controls
We recognize Do Not Track Signals and Global Privacy Controls associated with your browser. If your browser has these signals enabled, we will only use strictly necessary cookies if your browser permits those cookies.

PRIVACY NOTICE UNDER VIRGINIA, COLORADO, UTAH AND CONNECTICUT LAW (“State Privacy Notice”)
This State Privacy Notice applies to the collection of personal data from residents of Virginia, Colorado, Utah, and Connecticut on or after the effective dates of privacy laws in those states, to the extent applicable. This State Privacy Notice supplements the information above and the disclosures in the California Notice of Collection and Privacy Policy, providing residents in these states with additional rights and information.
As noted, we process your Personal Information for purposes of targeted advertising.

In addition to the disclosures in our notice above, you may exercise your rights under these state laws, including (where applicable) the right to:

· Access, correct, or delete your personal data

· Request data portability

· Opt out of sales, profiling, or targeted advertising

You can exercise these rights by:

· Sending an email to support@biolouve.com

· Mailing us at the address below

Biolouve LLC

P.O. Box 11

Califon, New Jersey 07830

United States

If we decline to process your request, you have the right to appeal our decision by replying directly to our denial. Your rights will be determined based on the laws of the state in which you reside.

CALIFORNIA CONSUMER PRIVACY ACT

BIOLOUVE COMPANY NOTICE OF COLLECTION OF PERSONAL INFORMATION AND PRIVACY POLICY UNDER THE CALIFORNIA PRIVACY RIGHTS (CPRA)

Biolouve (the “Company”) is committed to maintaining the privacy and security of your Personal Information in compliance with all applicable laws and our policies.
This Notice of Collection of Personal Information and Privacy Policy (“CPRA Privacy Notice”) applies to the collection of Personal Information from California residents on and after January 1, 2020. It supplements our broader Privacy Policy to provide California residents with the information and rights required under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CPRA”).

This CPRA Privacy Notice applies only to individuals residing in the State of California who are considered “consumers” under the CPRA and from whom we collect “Personal Information” as defined by the CPRA. It describes the types and categories of Personal Information we collect; the business purposes for which we collect, use, store, disclose, and share your Personal Information; with whom we share it; and your rights under the CPRA.
We “share” your Personal Information with third-party advertisers for cross-context behavioral advertising, as defined by the CPRA (i.e., advertising targeted based on Personal Information gathered across different businesses, websites, applications, or services, other than the Company’s own website or services). We do not sell your Personal Information.

For purposes of this CPRA Privacy Notice, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a particular California resident or household. Personal Information does not include publicly available information, de-identified or aggregate consumer information, or other information outside the scope of the CPRA.

By accessing our website or social media pages, submitting Personal Information to us, or purchasing our products or using our online services (collectively, “Products or Services”), you consent to the collection, use, processing, sharing, and disclosure of such information as described in this CPRA Privacy Notice, as it may be updated from time to time. To opt out of sharing your Personal Information with third parties, you may access our “California Notice of Right to Opt Out of Sale or Sharing” link.

What categories of Personal Information do we collect about you?
We may collect Personal Information from you in various ways, including:

· When you provide it to us (e.g., through communications by email, our Site’s “Join Our Mailing List” features, social media pages, or by completing a quiz on our Site)

· When you communicate with us about our Products or Services

· When you purchase our Products or Services

· Through automated means when you use our website, including through “cookies,” pixels, and other similar tracking technologies

We collect the following categories of Personal Information. This table also sets out Personal Information we may have collected over the last twelve (12) months:

Category	Examples	Share with Third Parties
A. Identifiers	This includes your name and contact details (such as mailing addresses, telephone numbers, email addresses, IP address, browser or device identifier, and other identifying information you provide to us). For example, we may collect your name and email address when you join our mailing list to receive updates or discounts on our Products or Services.	Yes
B. Customer Information under California Civil Code §1798.80(e)	This includes any information that identifies, relates to, describes, or is reasonably capable of being associated with you or your household in our records. Examples include your orders and payment information used to process payments for our Products or Services, such as debit or credit card numbers. All debit or credit card transactions are processed by our payment vendors. We do not collect, store, or maintain credit or debit card information on or through our website after the transaction is processed and verified. For subscription services, your credit or debit card information will be stored with our payment vendors to enable periodic charges based on your chosen subscription. We do not disclose your credit or debit card information to any vendors other than our payment vendors. Some Personal Information in this category may overlap with other categories.	Yes
C. Characteristics of protected classifications under California or federal law	This includes demographic information such as age, race, gender or ethnicity, or information about your diet or health, including vaginal health, that you may voluntarily provide. For example, if you take our quiz and voluntarily describe your vaginal health, we may suggest specific Products to you.	No
D. Commercial Information	This includes information about the Products or Services you have purchased, as well as your purchasing history and tendencies.	Yes
E. Internet and other electronic network activity	This includes electronic information concerning your use of our website (www.biolouve.com) and its pages. Examples include information automatically collected as you browse the Site, such as your IP address, device type or client/user identifier, browser type/identifier, operating system, pages visited, and similar information. We may use third-party services and tracking technologies (such as cookies and pixels) to collect information about your website activity and market our Products or Services to you.	Yes
F. Geolocation Data	We may determine your approximate geographic location through your IP address. This information helps us show you nearby stores selling our Products or Services.	Yes
G. Inferences drawn from the information you provide	We may use the information you provide to create a consumer profile reflecting your preferences, characteristics, predispositions, behavior, and attitudes. We use this information for marketing and advertising purposes and to improve our Products or Services.	Yes

We do not collect sensitive Personal Information for purposes of inferring characteristics.

Retention Periods
We retain your Personal Information for the duration of your customer relationship with us, plus the length of applicable statutory limitations periods, or as necessary to fulfill the purposes outlined in this notice or as required by applicable law. Internet and geolocation data is generally retained for up to one year.

Our Business Reasons for Collecting and Using Your Personal Information
Depending on the circumstances, we collect and use Personal Information for the legitimate business purposes of Biolouve. These purposes include:

· Providing you with our Products or Services

· Fulfilling the purpose for which you shared your Personal Information

· Communicating with you

· Performing a contract between you and Biolouve

· Marketing or recommending our Products or Services to you

· Processing payment and shipping and managing accounts

· Improving the functionality and effectiveness of our Site

· Protecting the security of our Site

· Preventing fraud

· Complying with applicable laws, rules, and regulations

Categories of Sources of Personal Information
We collect Personal Information from the following sources:

· Directly from you

· Service providers that provide services on our behalf, such as our e-commerce platform provider. We require these service providers to maintain the privacy and security of your Personal Information.

· Third parties, including advertisers

Who Do We Disclose or Share Your Personal Information With
We do not sell your Personal Information to third parties.
We do share your Personal Information with third-party advertising vendors for cross-context behavioral advertising purposes. We use information collected from cookies and tracking technologies (e.g., pixels, web beacons) to improve and customize your browsing experience, perform analytics and metrics on your Site visits (such as visit duration, referral source, and pages viewed), and market our Products or Services to you. Some cookies are necessary for the Site to function properly or to enhance its performance and functionality.

Third-party advertising vendors use cookies and other technologies to serve ads based on your visits to our Site. These third-party cookies allow advertisers to deliver ads tailored to your activity on our Site and elsewhere on the Internet. These technologies can link your other online activity with your activity on our Site to provide you with targeted advertising.

By using our Site, you consent to the use of all cookies and tracking technologies. If you do not want your Personal Information shared for advertising purposes, including through third-party cookies or other tracking technologies, please see our California Notice of Right to Opt Out of Sale or Sharing.
You can also adjust your browser settings to permit or limit certain types of cookies. Please consult your browser’s documentation for more information on how to manage these settings. Note that disabling essential or functional cookies may impact how the Site functions or reduce its performance.

In some instances we may retain other companies and individuals to perform functions on our behalf as service providers or contractors, including, but not limited to, Information Technology and software providers, shipping or direct mail organizations, credit and debit card processing companies and e-commerce and web hosting platforms. Such service providers may be provided with access to your Personal Information to perform the functions for which they have been retained. We require our contractors and service providers, who provide services on our behalf (such as our e-commerce platform) to maintain the privacy and security of your Personal Information.

We may disclose any information, including Personal Information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, to protect ourselves from fraudulent or illegal activity, and to defend against legal claims.

In the past twelve (12) months, depending on the individual circumstances, we have “shared” the categories of Personal Information collected in Categories [A-B; D-G] with the following categories of third parties: advertisers.

In the past twelve (12) months, depending on the individual circumstances, we have not disclosed the categories of Personal Information collected in Categories [A-G] with outside organizations or entities who are not service provider or contractors providing services on our behalf, except where required by law.

Your Rights Regarding Your Personal Information
Under the California Privacy Rights Act (CPRA), you have the following rights regarding the Personal Information we hold about you:

· Right to Know: You may request that Biolouve disclose the Personal Information we collect, use, and disclose about you. You can request to know:

1. The categories of Personal Information we have collected about you

2. The categories of sources from which the Personal Information was collected

3. The business or commercial purposes for collecting or sharing your Personal Information

4. Whether we disclosed any categories of Personal Information for a business purpose to third parties and the categories of third parties with whom we shared it

5. The specific pieces of Personal Information we have collected about you
Your request may cover the Personal Information collected on or after January 1, 2022. If your request covers a period beyond twelve (12) months from the date of your request, we may deny it if it would be impossible to provide the information or would involve disproportionate effort. We may also deny your request under certain circumstances, such as when the information is retained solely for legal or compliance purposes.

· Right to Access and Data Portability: Under certain circumstances, you have the right to receive specific pieces of your Personal Information in a structured, commonly used, machine-readable format that can be transmitted to another entity.

· Right to Correct: You have the right to correct inaccurate Personal Information.

· Right to Delete: You have the right to request the deletion of your Personal Information under certain circumstances. For example, we may not be required to delete your Personal Information if we need to:

o Complete the transaction for which it was collected

o Perform a contract with you

o Comply with a legal obligation
Deletion may also be delayed if the data is stored on an archived or backup system, until it is restored to an active system or next accessed or used for a sale, disclosure, or commercial purpose.

· Right to Know and Opt-Out of Sharing: You have the right to know what information is shared with third parties, to whom, and to opt out of such sharing. We do not sell your Personal Information.

· Right to Non-Discrimination: You have the right not to receive discriminatory or retaliatory treatment for exercising any of these rights. We will not discriminate or retaliate against you or refuse to provide you Products or Services because you have exercised your rights.

You may submit verifiable requests regarding any of these rights by:

· Emailing us at support@biolouve.com

· Mailing us at the address below

Biolouve LLC

P.O. Box 11

Califon, New Jersey 07830

United States

We will use reasonable methods to verify the identity of anyone making a request to know, request data portability, request to correct, or request to delete. This may involve confirming that the email address you provide matches our records or using other reasonable measures depending on the nature of your request.
For deletion requests made electronically, you may need to submit the request and then separately confirm your decision to delete your Personal Information. We will maintain a record of your request to delete.

If you choose to use an authorized agent to make requests on your behalf, you must provide us with either a power of attorney or signed authorization to communicate with your authorized agent. You will also need to confirm directly with us that you gave the authorized agent permission to submit the request.

We will (i) confirm receipt of requests to know, data portability, correct inaccurate information, or delete within ten (10) business days of receiving the request, and (ii) generally respond to such requests within forty-five (45) calendar days. If we need additional time to respond beyond the forty-five (45) calendar days, we will provide you with notice explaining the reasons for the delay and may take up to an additional forty-five (45) calendar days to complete our response.

Reasonable Safeguards to Protect Your Personal Information
We are committed to maintaining the security of your Personal Information in compliance with applicable laws and our policy. We take commercially reasonable steps to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

Access by Persons with Disabilities
Persons with disabilities who need assistance accessing this CPRA Privacy Notice may contact us using the information provided above. Depending on your individual needs, we will accommodate reasonable requests to furnish this notice in an alternative format.

Children
Our Site is not intended for use by children under 13 years of age. No one under the age of 13 may provide any information to us through the Site. We do not knowingly collect or use Personal Information from children under 13. If you are under 13, do not access, use, or provide any information on the Site or through any of its features. If we learn that we have collected or received Personal Information from a child under 13 without verified parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us. We do not sell any Personal Information, including that of minors under 16 years of age.

Notice of Financial Incentive to California Consumers
At times, we may offer financial incentives such as loyalty programs, discounts, and special offers when you provide us with contact information and identifiers, such as your name and email address. By signing up for these programs, you opt in to a financial incentive. You may withdraw from a financial incentive at any time by opting out of our emails or closing your loyalty account.
Generally, we do not assign monetary or other value to Personal Information. However, California law requires that we assign such value in the context of financial incentives. In this context, the value of the Personal Information is related to the estimated cost of providing the associated financial incentive(s) for which the information was collected.

California Shine the Light Law/Online Privacy Protection Act
California Civil Code §1798.83 allows California residents to request certain information about how we disclose Personal Information to third parties for direct marketing purposes. Under California Business Code §§22575-22579, you may review and request changes to any Personal Information we have collected about you.
To exercise these rights or request this information, please contact us using the details provided below.

If you permit us to share your Personal Information, we are not responsible for third-party tracking technologies that may be used on our Site. These third parties may track your activity across different websites and serve you targeted content. By using our Site, you consent to potentially encountering such third-party tracking technologies.

Revisions to This CPRA Privacy Notice
We may update this CPRA Privacy Notice at any time by posting the amended version on this Site, including the effective date of the updated version. By accessing the Site or purchasing Products or Services after any such changes are made, you are deemed to have accepted the revised notice. Please review this CPRA Privacy Notice regularly, especially before submitting additional Personal Information via the Site.

Contact Us
If you have any questions or comments regarding this CPRA Notice and Privacy Policy, or if you would like to exercise your rights, please contact us at:

Biolouve LLC

P.O. Box 11

Califon, New Jersey 07830

United States

Email: support@biolouve.com

Effective Date: November, 2025

Last Updated: November, 2025