Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit
Title

Daily 5-step system · Formulated at intimate pH

Queen's Routine — Complete Intimate Cleaning, pH Reset & Hydration Kit

Formulated at the pH this area needs, to support the bacteria that protect you — instead of stripping them the way soap does.

Lab-tested at SGS

60-day guarantee

Fragrance-free

No glycerin or sulfates

Lab-tested at SGS

60-day guarantee

Fragrance-free

No glycerin or sulfates
Title

Subscribe & Save:

Reviewed by practising OB-GYNs

[N] board-certified gynecologists reviewed the claims and the formulation on this page.

🛡️

60 nights, not 60 days of packaging. Use the whole kit. If nothing changes, we refund it and you keep it.

💳

HSA/FSA eligibility — pending verification for intimate care in the US.

🚚

Free shipping on every delivery. Cancel any time before the next charge.
Title

Ingredients

All five products share BioticV+ a lactobacillus ferment with lactic acid and prebiotics, formulated to feed the bacteria that protect you and hold pH where it belongs.

 

✓ In every formula

  • Lactobacillus ferment
  • Lactic acid
  • Prebiotics
  • D-Mannose
  • Hyaluronic acid
  • Aloe & panthenol

✕ Never

  • Soap
  • Glycerin
  • Parabens
  • Sulfates
  • Alcohol
  • Added fragrance

Glycerin is a sugar. In this environment it can feed exactly what you're trying to get rid of — which is why it isn't in here.

Third-party testing

How to use it

Shipping & returns

Is this right for me?

What women are saying

Fragrance-free

Reviewed by OB-GYNs

60-day guarantee

Third-party studied

Lab-tested at SGS

No glycerin

Trusted by women who'd tried everything

What 32 women

reported

after thirty days.

96.8%

felt their intimate area was more hydrated and moisturized
93.5%

reported relief from dryness
93.5%

reported a feeling of freshness
96.8%

said odor was reduced or neutralized
90.3%

would recommend it

How this was measured. Independent third-party study. 32 women aged 50–59, using the full routine daily for 30 days. Every figure above is self-reported by participants — how they said they felt. None of them is a clinical measurement, and none of them is a measurement of pH in use.

[Laboratory name · study registration] · These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Trusted by women who'd tried everything

Third-party
studied. Lab-tested.

Formulated
at the pH that

belongs there.

Two independent pieces of evidence, both available to read in full.

Laboratory result
>0.0%

In-vitro reduction of E. coli, C. albicans and G. vaginalis — the organism most associated with bacterial vaginosis.

 

Tested at Société Générale de Surveillance (SGS), United States Pharmacopeia protocol.

Title

That is an in-vitro result — what the complex does in a lab, on a plate. It is not a measurement of what happens to your pH, and we are not going to present it as one.

Participant-reported
0 days

Independent study, 32 women aged 50–59, using the full routine daily. Between 90.3% and 96.8% reported improvement across every measure.

Participant-reported outcomes. Full methodology in the report.

 

Title

Self-reported results with n=32. It tells you how women said they felt — it does not measure recurrence, and it does not measure pH.

 

Trusted by women who'd tried everything

It was
never about

how clean you are.

Whatever dropped your estrogen — perimenopause, postpartum, breastfeeding, birth control, a round of antibiotics — what follows tends to be the same chain.

Trusted by women who'd tried everything

Your intimate wash

is making it worse.

This area needs to sit around pH 4. Most intimate washes and soaps are alkaline — pH 7 to 9.2 Every wash strips whatever protective bacteria you have left.

You were told to wash more.
Washing more is working against you.

Each step is

ten times.

The pH scale is logarithmic. That's why 7 isn't "a bit more than 4" — it's three steps, and every step multiplies by ten.

  • pH 5 10×
  • pH 6 100×
  • pH 7 1,000×

Before you buy anything else

Look for the pH on the label.

This area sits around 4, and most intimate washes and soaps are 7 to 9. If a product doesn't tell you its pH, that's your answer.

pH ranges for intimate washes and soaps, and the association figures, from reference 2 below. The label shown is an illustration, not a specific product.

Trusted by women who'd tried everything

Don't take our
word for it.

look at the number.

pH is something you can measure yourself, in about thirty seconds. Here's how it's done, and what the colors mean.

A pH strip, thirty seconds, and a color chart. Not a demonstration of efficacy — a demonstration of how to check.

[Cita de prensa] — [Medio]

583 verified reviews

Reviewed by practising OB-GYNs

Lab-tested at SGS

[N]+ customers

Third-party studied, 30 days

Trusted by women who'd tried everything

What changes,

and when?

We'd rather tell you this now than have you quit at week two.

  1. 01 Week 1

    Freshness

    The first thing most women notice, and the fastest.

  2. 02 Weeks 2 – 3

    Usually, nothing

    This stretch tends to feel like nothing is happening. That’s expected, and it’s exactly why the protocol exists.

    Expected

  3. 03 Week 4

    Dryness and irritation

    Dryness and irritation ease for most people.

  4. 04 Month 3

    Tone and comfort

    The slowest of the three, and the reason the plan runs 90 days.

Based on what participants reported in a 30-day third-party study of 32 women, and on customer feedback. Individual experience varies.

Trusted by women who'd tried everything

Five steps,

and what each one

is actually for

Sixty seconds, once a day. Two of the five are for the days a shower isn't happening.
5 products 3 daily steps 60 seconds

The other two are for the days that don’t go to plan.

V Flash bottle

Step 01 · Cleanse

V Flash

A biotech cleanser for the external area, formulated at intimate pH with lactic acid and prebiotics — rather than the alkaline soap that strips what’s there.

Two units come in the kit. One doesn’t last a month at daily use, and a routine that runs out halfway through doesn’t work.

V Fresh & Ready bottle

Step 02 · Refresh

V Fresh & Ready

A mist for between washes, formulated at intimate pH and fragrance-free. For the gym, the office, a long flight — the days a shower isn’t an option.

Two seconds. No rinsing, no wiping.

V Majestic serum bottle

Step 03 · Hydrate

V Majestic

A few drops of serum, formulated with hyaluronic acid, panthenol and aloe for daily hydration of the vulvovaginal area. No hormones, no glycerin.

The step most women skip first, and the one the 90-day plan is built around.

V Happy Everyday bottle

Step 04 · Everyday

V Happy Everyday

The daily layer of the routine, formulated with the same BioticV+ complex the rest of the kit shares.

[Descripción pendiente de la ficha técnica del producto.]

V On The Go wipes pack

Step 05 · Anywhere

V On The Go

Individually wrapped wipes, formulated at intimate pH and fragrance-free, for travel and the days that don’t go to plan.

Included free with every delivery on the 90-day plan.

Trusted by women who'd tried everything

Why the things you

tried stopped working

Most of them were aimed at a moment. The environment was still there the following week.
  1. 01

    Oral probiotics

    Formulated for the gut. Whether and how much reaches this environment is a separate question, and not one a capsule answers on the label.

  2. 02

    Antibiotics

    58%Return in 12 months

    They work on the episode. 58% of women see it return within twelve months.1

  3. 03

    Douching

    6×More common

    Bacterial vaginosis is six times more common in women who douche.2

  4. 04

    Your regular intimate wash

    7–9Their pH

    Most sit at pH 7 to 9, on an area that sits around 4.2 If the label doesn’t say, that’s your answer.

  5. 05

    Scented wipes and sprays

    Added fragrance covers odor. It doesn’t change the environment producing it.

  6. 06

    Washing more often

    3×More common

    Antiseptic products on the vulva or vagina are associated with three times the rate of bacterial vaginosis.2

Side by side

Next to what's

already in your cabinet

Categories, not brands — because what separates them is mostly a number on a label, and most labels don't print it.

Feature The Queen’s RoutineOur kit Regular intimate wash Scented wipes & sprays Oral probiotic
The pH it’s formulated at Around 4 Intimate pH 7 to 9 Alkaline2 Varies Rarely stated on the label — Not applied to the area
Soap, sulfates and glycerin None of the three Varies Varies —
Added fragrance Fragrance-free Varies Usually, by design —
Lactic acid and prebiotics In all five products The BioticV+ complex Varies No Varies
Where it goes On the area itself On the area itself On the area itself The digestive tract
What it’s built for Daily use, over months Daily use The odd day out Daily use
Reviewed by practising OB-GYNs Yes Claims and formulation Varies by brand Varies by brand Varies by brand
What it’s actually doing Formulated at intimate pH, to support the environment instead of stripping it Cleans the surface, at a pH above the one this area sits at Covers odor between washes Works in the digestive tract

A comparison of product categories, not of specific brands. Formulations differ from one product to the next — “varies” means exactly that, and it is why we’d rather you read the label than take our word for it. pH ranges for intimate washes and soaps from reference 2 below.

Before you decide

What this doesn't do

Title

pH is part of this picture, not all of it. Recurring infections can have causes that have nothing to do with pH, and getting your pH where it belongs doesn't make you immune to anything.

This is daily care, not a treatment. It doesn't diagnose anything and it doesn't replace your doctor — if something is painful, bleeding, or new, that's a call to make, not a product to buy.

We'd rather tell you that now than have you find out later.

Before you decide

One complex,

in all five products.

All five products share BioticV+ — a lactobacillus ferment formulated at intimate pH, with lactic acid and prebiotics selected to support your protective bacteria.

In every formula

  • Lactobacillus ferment
  • Lactic acid
  • Prebiotics
  • D-Mannose
  • Hyaluronic acid
  • Aloe & panthenol

Never

  • Soap
  • Glycerin Why no glycerin. Glycerin is a sugar. In this environment it can feed exactly what you’re trying to get rid of — which is why it isn’t in here.
  • Parabens
  • Sulfates
  • Alcohol
  • Added fragrance

90-day plan only

The kit is the
easy part.

The plan is the rest.

Most people stop before week four — the point where the study says dryness and irritation ease for most women. So the plan comes with the people who answer the questions in between.

Camila Tub Caplan

Co-founder. Answers the questions nobody else will.

 

Title

Monthly live Q&A

Serrana Paradiso

Co-founder. Built this after living it.

 

Title

The 90-day guide

[Dr. Nombre], MD

Board-certified OB-GYN. Reviewed the protocol and signed off on this page.

Title

Clinical review

[Nombre]

[Rol — sumar solo si esta persona existe y participa de verdad.]

Title

Monthly live Q&A

Measured, not claimed

You're already
paying for this.

JUST IN PIECES

Add up what's in the cabinet right now — and what a single episode costs once you count the visit and the prescription.

What’s in the cabinetPer month

  1. 01 Intimate wash $10
  2. 02 Wipes $12
  3. 03 Oral probiotic $40
  4. 04 Lubricant $8

What that adds up to

$70/mo

And every time it comes back

$50–$275per episode

US retail, September 2026. The episode figure is an office visit plus generic metronidazole — the low end assumes insurance.

Queen’s Routine

replaces all of it at

$2.78 a day.

And unlike that list, it’s aimed at the environment rather than the moment.

Measured, not claimed

Doctors. Founders.

Real customers.

Verified reviews, collected by an independent review platform.

60

DAYS

Measured, not claimed

Real customers.

Or your money back.

Sixty nights, not sixty days of packaging. Use the whole kit. If nothing changes, write to us and we refund it — and you keep what's left.

60-day guarantee

Cancel anytime

Lab-tested at SGS

Free shipping

Measured, not claimed

Questions people ask

before buying

Title

How soon will I notice something?

Freshness in the first week. Irritation and dryness around week four. Tone and comfort take about three months. Weeks two and three usually feel like nothing is happening — that's expected, and it's why the protocol exists.

Do I have to stop using my intimate wash?

We'd recommend it. Alkaline washes work against what this routine is doing.

Does it contain hormones?

No. No hormones, no antibiotics. It works on the environment, not on your hormones.

Is this only for menopause?

No. Estrogen drops for a lot of reasons — postpartum, breastfeeding, birth control, a course of antibiotics. The chain that tends to follow is the same one.

What won't this fix?

pH is one factor, not the whole picture — recurring infections can have causes that have nothing to do with it. This is daily care, not a treatment: it doesn't diagnose anything and it doesn't replace your doctor. If something is painful, bleeding, or new, please get it looked at.

Is it safe with an IUD, or while breastfeeding?

[Respuesta revisada y avalada por la ginecóloga. No se publica sin eso.]

What if it doesn't work for me?

Use the whole kit for 60 days. If nothing changes, write to us and we refund it — you don't need to send anything back.

Can I cancel after the first delivery?

Yes, on both plans, any time before the next charge. Two clicks, and nobody is going to call you.

Why two V Flash in the kit?

Because one doesn't last a month at daily use, and a routine that runs out halfway through doesn't work. So we put two in rather than pretend.

Measured, not claimed

Save 17% + get the free

Welcome Kit

Three deliveries of the full routine, plus the guide and the founders' Q&A — the parts that tend to decide whether someone gets to week four.

60 days to change your mind, on the full kit. Cancel any time before the next charge.

Queen's Routine × 3 months

$299.97

3× V On The Go

$29.97  FREE

The 90-Day Protocol guide

$19.00  FREE

Founders' video Q&A

$39.00  FREE

Shipping, all three deliveries

FREE

Today

$249.99

$2.78 per day · Cancel anytime